A little clarity.
A whole new world.
Libou
Mobile experience
Brand & digital world
Small choices.
A little more clarity.
A supermarket aisle is full of information. Understanding it should feel simple.
Libou brings food and cosmetic labels into focus through barcode scanning, understandable scores, and AI-assisted ingredient reading. The world around it is warm, curious, and reassuring. Just like the friend you’d want beside you.
- The product
- A mobile shopping companion
- The world
- App, web, identity, character
- The approach
- Clear information. No judgment.
Look a little closer.
One ordinary label. A much clearer picture.
It starts witha little curiosity.
Qu’est-ce qu’on
découvre aujourd’hui ?
Place le code-barres dans le cadre.
Scan.
Understand.
Choose.
The score opens a conversation. The explanation makes it useful.
Interactive conceptTry the scan button on the phone.
A warm welcome,
one step at a time.
Three illustrated moments introduce the experience. Bou, clear language, and a single next step make the first encounter feel familiar.
Actual app captures from the iPhone 17 simulator. Explore the three onboarding screens.
The first introduction: Bou turns an unfamiliar barcode into an invitation to look closer.
1 / 3
No match?
The story
continues.
When a barcode has no answer, the ingredient list becomes the starting point. A photo-led AI flow keeps the experience moving, with clear feedback along the way.
Barcode ingredient photo explanationBig heart.
Little Bou.
Curious when you are. Patient when you need a moment. Bou turns small moments in the app into a recognizable personality.
A round apricot body, a single leaf, and a gentle expression. The same simple character, with room for different emotions.
A friendly hello
A gentle first impression.
A world you can recognize
before you read a word.
by nature.
Round, expressive headlines.
Clear, easygoing body text.
Warm. Curious.
Never judgmental.
A small family of shapes.
One unmistakable personality.
The same feeling.
A bigger canvas.
From the pocket to the browser, the character, palette, and voice hold the world together.
